Services

Good copywriting sells and compels, better copywriting is memorable, and the really good stuff does it all effortlessly. If it were that easy, you wouldn’t be here now.

There’s a lot more to ‘copywriting’ than the mot juste.

It’s what you say, but also how you say it. What do you employ in your strategy to succeed? Backlinks, SEO, design and typography, these and so much more are elements that can put you barely in the black – or on top of the mountain.

Websites

You’re not legit without a website today. It’s your face, it’s your storefront, it’s your standing invitation to the world. Certainly, you know your business, product, or service better than anyone else, but can you express it in a way that’s immediately understandable, relatable, and necessary to the point of almost being tactile?

Content Marketing

It’s no secret – content is the new black. Exceptional content also attracts new consumers to your site, and will ridiculously increase your SEO.

Give your audience something truly worthwhile – prove to them you are worthy of their valuable time and efforts – and they will associate you with genuine value and legitimacy. Bingo. Now you’re a trusted partner in their crowded ecosphere.

Landing Pages

Great landing pages grab, greet, and get your customers where you want them to be. They’re SEO magnets and relationship beachheads.

Landing pages are interest. They should generate leads, if not outright sales. They excel at supporting specific products or services, and because they’re often short-term, landing pages must inform and compel even faster.

Brochures

When potential customers read your brochure, they’re in the palm of your hand.

The best ideas are often the simplest, and there’s a reason why a current, meticulously created brochure remains one of the most powerful sales tools you can wield. It needs to be both informative and persuasive.

Your brochure is a tangible extension of you, and like you, it can’t be turned off. It never stops selling.

Appeal Letters

Asking is great, receiving is better.

Knowing which content to pull on facts or rely on heartstrings in your appeal can make the difference in results. Do you prefer the circular file or a generous response? And do you have a follow-up prepared, as well as your thank-you?

Press Releases

FOR IMMEDIATE RELEASE: Fresh and intriguing content is desperately needed in markets, blogs, social media, and other platforms right now. Get your story out the way you want it. A good press release is content writ large. By sharing your story , you will generate public interest, help broadcast your message, keep your clients and market up to date, and keep you front of mind

Packaging

Writing package copy is ironically, like writing billboards – you have very limited amount of space – and time – to convert the reader, even though the distance is the difference. The immediacy of your messaging is crucial, but with one benefit – you’ve already got the customer’s eye.

Direct Mail

Analog still sounds sweeter than digital. Old school direct mail remains in today’s marketing arsenal because it is effective. It’s more personal. It’s a strong sales piece that already has you inside a home or office, at the desk or dining room table. And most importantly, it has you pitching your product with your pride and belief and passion.

Newsletters

Another powerful old school classic that’s now best categorized as ‘push content.’ Reaching out keeps people in your circle engaged and offers new opportunity as those circles expand and converge with others. What makes the better customer, or neighbor, or friend? Their continued willingness to stay in touch and foster your relationship.

Video Scripts

As a copywriter, I’m the first to admit videos have become a mainstay of marketing, particularly online. You can introduce and inform your company product, engage your customers, and boost your SEO. Today many people would rather watch than read, and a well-conceived and produced video can deliver on your site, social media, and mobile.

Marketing/Public Relations copy

Feature articles, blog posts, talking points, emcee banter, phone scripts, fact sheets, media pitches, microcopy, it’s all good. But it can be better. Your story will sound best in my words.

Editing and Proofreading

A ‘fresh set of eyes’ on any project may indeed catch that last, teensy misstep you’ve missed on your countless read-throughs.

And I still love finding that tweak to a sentence or paragraph that really ties the content together.