Ford

During my time on the Ford Regional Advertising Force I handled dealer groups from Maryland to Miami to Missouri. Projects include writing and producing TV and radio, print, collateral pieces, and site copy for focusonford.com, and print, including a piece for the return of the new Thunderbird.

“Ford Unlearn”

Good copy on an old spot. I wrote and produced this.

“Get In/Get Out”

TV spot that hits on the true versatility and domestic ease of the Explorer. I wrote and produced this.

Print for the updated classic T-bird.

Print for the introduction of the updated classic T-bird.

“Ford Truck Season”

Football-centric radio spot. I wrote and produced this.

“Your Ford Dealer Cares”

A low-key dealer identity radio spot. I wrote and produced this.

Truck-centric radio spot for “Beat the Heat” summer event. I wrote and produced this.

 Print ad for sportsmen, who do love their trucks.